In an "either/or world," the only real choice is "and."
This truth can get lost, though, as scrutiny goes to one side or the other. Companies today are in the spotlight increasingly for the contributions they make. Business leaders are being called upon to stand up and speak out on a variety of issues affecting society—to champion change beyond just the business landscape.
In his latest “Annual Letter to CEOs,” BlackRock’s Larry Fink wrote: “Without a sense of purpose, no company, either public or private, can achieve its full potential. It will ultimately lose the license to operate from key stakeholders.” That’s very true, and companies that ignore purpose do so at their peril.
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