Remember the Ansoff Matrix?
Remember the strategy tool that helped you determine a growth strategy for a business? The product/market matrix that made you play around with 4 options for growth by matching up existing and new products with existing and new markets. It was first launched in the Harvard Business Review in 1957 and became a loyal companion to many while working on case studies in university. But how relevant is Mr Igor Ansoff's thinking 60 years later in a world that seems dominated by start-ups who are constantly introducing new and innovative business models?