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Specialist in Search Marketing

Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC, display & remarketing techniques.

This specialised professional diploma course is delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.


There are ten modules in this programme:

  1. Introduction to Search Marketing
  2. SEO - Setup
  3. SEO – Content
  4. SEO - Workshop
  5. PPC Advertising - Search
  6. PPC Advertising – Display Networks
  7. PPC Advertising - Video
  8. Analytics - Setup
  9. Analytics - Applied
  10. Strategy and Planning

Download the course brochure here