We have assessed a need within the market for a certification program at a more foundational level that allows us to fulfil a lower level training and certification requirement primarily in two market segments:
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Duration: |
Approximately 6 hours of learning + 60 minute online exam |
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Audience: |
Customer-facing | Broad Functional Areas (HR, Finance) | Undergraduates |
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Certificaton: |
Yes |
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Objectives: |
Underpinning knowledge, meaning, uses, tools and tech and how they are applied. Less focus on skills |
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My Role |
Key Objectives of the Programme |
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Customer-facing: Customer Service, Communications |
Obtaining an understanding that customer behaviour and the digital economy has changed and the implications for your role and the wider business |
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Administration: HR, IT, Finance & Accounting, Legal |
Knowing the importance of using data to understand the performance of the business, wider industry and of identifying and responding to potential risks using digital tools |
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Executives: Mid to Senior Level, Strategy |
Obtaining an understanding of what a digital strategy is and its role in achieving wider business goals |
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Marketing & Sales: All |
Obtaining a foundational level of digital as a pathway to a higher level of understanding and the importance of a digital presence to your overall strategy |
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Other: L&D, Operations, Production, Purchasing |
Obtaining an understanding of the opportunities presented by digital and the importance of using data to streamline the business and improve processes. |
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