Strategy and planning is an essential aspect to digital marketing. A scoped, measured and achievable digital strategy along with a coherent plan for your organisation can significantly reduce spend and increase return from your marketing efforts.
Designed by the Digital Marketing Institute, this industry aligned certification will boost your credibility and help you stand out from the crowd as you become a specialist. This certification has been designed by experts, to create experts.
The Digital Marketing Institute has collaborated with leading industry experts to define a digital strategy and planning certification designed to create leaders. Become an effective specialist in strategy and planning to gain the skills and knowledge needed to make calculated decisions, budget effectively and thrive in the digital economy of today.
The professional certification is recommended for professionals who are responsible for the planning, implementation and measurement of digital marketing campaigns. Similarly it would be well suited to anyone aspiring to secure a senior digital marketing position in the future or flourish in one they currently occupy.
Upon successful completion of a 3-hour Pearson VUE computer-based examination you will be awarded a globally recognised professional certification in digital strategy and planning.
Certified professionals will have become specialists by learning best practices relating to budgeting, personnel selection, analytics, reputation management and social customer service amongst many more. Earning a certification will improve your focus on the planning, implementation and measurement of your digital marketing efforts.