Skills Gap

Skills Gap 

Now, more than ever, organisations and their employees face the challenge of developing and maintaining their commercial operations and customer engagement in the constantly evolving digital space. But the skills gap, and the need for training, is evident.


  • Two-thirds of businesses believe tech knowledge is key – and yet, alarmingly, a quarter of these firms report digital skills shortages. (The Guardian)
  • 76% of marketers think marketing has changed more in the past two years than in the last 50. (Adobe)
  • Less than half of digital marketers feel highly proficient in digital. (Adobe)
  • 60% of marketers expect their companies to invest more in digital marketing technology this year – and that investment is NOT being matched by their confidence to use it. (Adobe)
  • By 2018, the US is predicted to lack around 1.5 million managers and analysts with sufficient technical and digital know-how to make effective decisions. (Marketing Profs)
  • 7 in 10 executives at large companies say their digital teams are strong in some areas but mediocre or weak in others. 21% said their employees are mediocre or weak across all areas of digital. (Marketing Profs)

What can you do about it?

The digital economy is expanding at an unstoppable pace, which has had a positive impact on job availability and career development within the industry. So what can you do about it? Invest in the digital marketing skills of yourself and your employees and get the competitive advantage.

Why you need to invest in digital marketing skills:

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