A $375 billion growth opportunity is emerging in the insurance industry. Customer experience is at the center of this opportunity. Insurers that respond and succeed will be what we call 'living businesses.'
Unwaveringly customer-centric insurance companies that adopt fluid models and flexible platforms and talent are what we call "living businesses." These insurers understand their customers, and adapt and innovate constantly–at speed and scale–to remain hyper-relevant. Their vitality and responsiveness to their environment enable them to evolve perpetually, just as living organisms do.