Enabling Digital Transformation

Posted by JJ (Hans) VAN DER LAAN on 12 April 2017 14:40:37 CEST











Demand in the market

The digital revolution is changing the way decisions are made and commerce is transacted. Digital is now central to an organisation, not secondary. Now, more than ever, organisations and their employees face the challenge of developing and maintaining their commercial operations and customer engagement in the constantly evolving digital space. But the skills gap, and the need for training, is evident:

On 3 April 1973, Martin Cooper, a Motorola researcher and executive, made the first mobile telephone call from handheld subscriber equipment. The prototype handheld phone used by Dr. Cooper weighed 1.1 kg and measured 23 cm long, 13 cm deep and 4.45 cm wide. The prototype offered a talk time of just 30 minutes and took 10 hours to re-charge. (source wikipedia) Have things changed, or what?


There are 7 billion people on the planet
5.1 own a cell phone
4.2 own a toothbrush


Most people use digital tools daily. We no longer need a paper diary, a phone wired to our home address, a paper map in our car. We have mobile apps for that, all functions integrated in one device: diary, phone, maps and all kind of message services. It changed our private lives in the last decades. But how does it change the working life? 


Digital Marketing Training Solutions

A comprehensive approach to digital transformation includes three key aspects: mindset, skillset and toolset. Once the mindset 'our company needs digital skills' is there, we use our two-phased approach to reach the goal: an industry-validated, world-class certification.

  • Diagnose
  • Educate and Certify

Our diagnostic skills assessment to understand the digital skills gaps in the organisation and evaluate how your employees compare to the industry standard. Benchmark your skills against your colleagues across selected industries. We produce an report highlighting strengths and gaps in individual, team, and organisational digital capabilites. Phase 2 is all about our course programme. Your employees consume for example the Professional Diploma in Digital Marketing and complete an exam to achieve certification.


What you'll achieve

Taking the above approach you'll:

  • Establish a clear line of sight of current digital skillsets of your teams
  • Create a baseline of knowledge of all digital marketing channels across your marketing team
  • Create a digital culture and an intrinsic desire for digital learning



Interested? We would love to talk with you about one of our solutions for you or your business.

Please do not hesitate to contact us!

Topics: Communication, Digital Marketing, Business Development